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About Me

As a highly creative and ambitious designer with six years of professional experience, I possess a strong understanding of aesthetics and a keen eye for detail. I am proficient in brand development and have a deep understanding of how to effectively communicate a brand's unique identity to consumers.

Throughout my career, I have worked with numerous brands to streamline and optimize their advertising campaigns across various marketing channels, including Amazon and Walmart. Design is my passion, and I approach each project with a rational and pragmatic mindset, always striving to understand a brand's products and deliver the best possible results to the client.

Education

2012-2016

National Institute of Fashion Technology, Bangalore

Bachelor of Design

2010-2011

Mahaveer Public School, Jaipur(CBSE)

Senior Secondary

2009-2010

All Saints' Church Sr. Sec. School, Jaipur(RBSE)

High School

Experience

SalesDuo

Associate Art Director

Responsibilties

  • Streamlined and optimized advertising campaigns for multiple brands across various marketing channels, including Amazon and Walmart

  • Oversaw the art direction for all creative assets produced by the team

  • Worked on Amazon/Walmart listings, DP/A+ pages, and brand pages for top US brands

  • Managed a team of creatives and content creators

  • Handled social media for the company

  • Communicated regularly with clients and stakeholders, translating their requirements into actionable plans for the team

Ajio Business(B2B)

Assistant Manager - Design

Responsibilties

  • Developed looks, mood, and design language for brands like MVMT (athleisure/activewear) and Breakpoint

  • Created a range of graphics and clothing lines for both brands

  • Created sketches and graphics based on concepts, rendered designs based on color palettes and developed detailed tech packs with illustrations

  • Maintained cross-functional relationships with sourcing and buying teams to ensure timely product development

Arvind Fashion Ltd.

Sr. Executive Designer

Responsibilties

  • Conducted detailed creative research for GAP (India Exclusive), Aeropostale, Ruf & Tuf, and Newport & worked on mood, color, fabric, trends, fit shapes, and graphics boards

  • Mapped out the competition online and offline

  • Worked with fit technicians on fittings

  • Maintained cross-functional relationships with sourcing and buying teams to ensure timely product development

  • Designed brand packaging, including specialty tags, brand tags, labels, badges, and trims

  • Created catalogs and coordinated look shoots

Laundary Service Denims

Designer

Responsibilties

  • Assisted senior designer with early-stage research on competitive brands to establish brand identity

  • Created brand boards, concept boards, and color palettes

  • Refined brand aesthetics and key details for use in range design

  • Assisted on photoshoots and created catalogs

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Shahi Exports

Intern

Responsibilties

  • Assisted senior designers in developing looks, mood, and design

  • Catalogued season's fabrics

  • Collaborated with embroiderers, fit technicians, and sewers to develop women's wear range

  • Created own range of women's wear based on learned skills and knowledge.

Tools

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