About Me
As a highly creative and ambitious designer with six years of professional experience, I possess a strong understanding of aesthetics and a keen eye for detail. I am proficient in brand development and have a deep understanding of how to effectively communicate a brand's unique identity to consumers.
Throughout my career, I have worked with numerous brands to streamline and optimize their advertising campaigns across various marketing channels, including Amazon and Walmart. Design is my passion, and I approach each project with a rational and pragmatic mindset, always striving to understand a brand's products and deliver the best possible results to the client.
Education
2012-2016
National Institute of Fashion Technology, Bangalore
Bachelor of Design
2010-2011
Mahaveer Public School, Jaipur(CBSE)
Senior Secondary
2009-2010
All Saints' Church Sr. Sec. School, Jaipur(RBSE)
High School
Experience
SalesDuo
Associate Art Director
Responsibilties
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Streamlined and optimized advertising campaigns for multiple brands across various marketing channels, including Amazon and Walmart
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Oversaw the art direction for all creative assets produced by the team
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Worked on Amazon/Walmart listings, DP/A+ pages, and brand pages for top US brands
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Managed a team of creatives and content creators
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Handled social media for the company
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Communicated regularly with clients and stakeholders, translating their requirements into actionable plans for the team
Ajio Business(B2B)
Assistant Manager - Design
Responsibilties
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Developed looks, mood, and design language for brands like MVMT (athleisure/activewear) and Breakpoint
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Created a range of graphics and clothing lines for both brands
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Created sketches and graphics based on concepts, rendered designs based on color palettes and developed detailed tech packs with illustrations
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Maintained cross-functional relationships with sourcing and buying teams to ensure timely product development
Arvind Fashion Ltd.
Sr. Executive Designer
Responsibilties
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Conducted detailed creative research for GAP (India Exclusive), Aeropostale, Ruf & Tuf, and Newport & worked on mood, color, fabric, trends, fit shapes, and graphics boards
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Mapped out the competition online and offline
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Worked with fit technicians on fittings
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Maintained cross-functional relationships with sourcing and buying teams to ensure timely product development
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Designed brand packaging, including specialty tags, brand tags, labels, badges, and trims
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Created catalogs and coordinated look shoots
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Laundary Service Denims
Designer
Responsibilties
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Assisted senior designer with early-stage research on competitive brands to establish brand identity
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Created brand boards, concept boards, and color palettes
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Refined brand aesthetics and key details for use in range design
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Assisted on photoshoots and created catalogs
Shahi Exports
Intern
Responsibilties
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Assisted senior designers in developing looks, mood, and design
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Catalogued season's fabrics
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Collaborated with embroiderers, fit technicians, and sewers to develop women's wear range
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Created own range of women's wear based on learned skills and knowledge.
Tools
