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Branding

I specialize in creating cohesive and impactful visual branding elements such as logos, packaging, and marketing materials. I have a strong background in designing brand packages for clothing brands, including hang tags, trims, and lookbooks. My experience and attention to detail allow me to deliver top-quality designs that effectively convey any brand's message and personality.

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FASHION BRANDING

I have extensive experience in branding and packaging design, has created a variety of materials such as hang tags, logos, labels, and packaging for Ruf & Tuf. In addition, I have also designed look books for Newport and Ruf & Tuf.

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Plant Shadow

BLUE TOKAI PACKAGING

I have done a self-initiated project to redesign the packaging for the coffee brand Blue Tokai. I recognized that in today's market, consumers often make purchasing decisions based on visual appeal, so I wanted to create a packaging design that was both visually appealing and reflective of the brand. To accomplish this, I drew inspiration from Blue Tokai's logo, which features a peacock, and incorporated peacock motifs into the design. The previous packaging for Blue Tokai was quite simple and plain, so I aimed to create a more eye-catching and memorable design.

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Plant Shadow

LOGO DESIGN FOR MYNTRA IP

I created the Myntra IP logo for their 'Beauty Blowout' campaign with Gen Z in mind. The logo includes a subtle animated GIF that enhances the creative without overpowering it."

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