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As a designer, my role included analyzing the brief provided by buyers and developing a plan for research in the fashion industry, including trends, forecasting, and market visits. I researched the trend funnels on WGSN to understand what is in-trend and design the range that would align with the brands I am working on. I also created a concept board based on my trend study and developed an idea board inspired by the internet and market visits, including fabric details and techniques. Throughout the process, I kept in mind the established concepts, option plan, and price points to create a cohesive range of products. Once the range was completed, I was also responsible for managing the range's shoot and video production and creating a catalog for the buyers.

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